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The Impulse Lab

Why do some live moments convert into sales and others don’t? We ran the research to find out and created The Impulse Lab. Our new report examines the behavioural psychology behind live commerce conversion, and why the brands getting it right aren’t doing what you’d expect.

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How to manufacture impulse in live shopping

Discover the findings from The Impulse Lab translated into a working framework you can apply to your next live shopping event with real examples of what's working and what isn't.

Insights

The Anonymous Fan Index

76% of sports fans are anonymous. Download the first industry benchmark revealing what unknown fans cost organisations and how to convert them into revenue.

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The Ultimate Guide To Turning Your Fans From Anonymous to Known

Get 100 practical tactics in our ultimate guide to convert anonymous fans into known, monetisable communities. All for free.

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The Great Attention Shift: How Sports & Entertainment Can Win the New Audience War

Your audience isn’t where you left them. Platforms are the new networks. Creators and athletes are the new media companies. And fans? They don’t just want to watch, they want to belong. This report shows you how to stop shouting into the void and start building businesses that last.

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The Complete Guide to Live Broadcast Audience Engagement

In this guide, you'll find everything you need to know about creating an interactive viewing experience and maximising audience engagement.

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