Active Content is content that works harder for brands and organisations, inspiring audiences to escape their passive attention vacuum and motivating them to act. Instead of passive views or impressions we make content that gets people participating and delivers beyond the traditional digital metrics, focusing on moving audiences down the marketing funnel – from attention to sales to loyalty.

We work with clients to build and execute complete marketing campaigns, managing earned, owned, paid and partner activations, coordinated and synchronized to engage the right audiences at the right time via the channels they know, trust and love with messages customized to inspire attention and action.